May 16, 2024
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Bealls Outlets freshened up
The chain commits to clearing the clutter with hopes of a sales rebound.
So the Bradenton-based chain of 473 stores spread over 14 Sunbelt states is getting the first overhaul in its 20 year-history.
"We had been growing sales for years simply by adding new categories of merchandise, which resulted in a lot of clutter," said Conrad Szymanski, who took over as president of the outlet division a year ago. "So we're taking steps to enhance the customer shopping experience."
Beall's Inc., the family-owned parent that also operates the 82-store Beall's department store chain, had to do something.
